Introduction
Today, on the International Day of Peace (21st September), Anara Skincare turns two. It wasn’t a coincidence, I chose this date intentionally, to reflect what Anara stands for: your daily moment of calm and my small wish for peace and a better world.
Our birthday feels like the perfect opportunity to take a trip back to where it all started.
Six years ago, I put everything I had been taught to accept about the world of beauty to one side and started with a blank piece of paper and a lot of questions.
My Journey
I needed to understand why the products I had once loved no longer supported my grief-led sensitive skin.
I wanted to know why I had to avoid my delicate eye area with almost every product I bought.
I was intrigued why so many products weren’t suitable for use during pregnancy.
I also wanted to know why products were claiming to be natural, organic, vegan, or cruelty-free without full details or official certifications.
And why I was being marketed never-ending steps for the ‘perfect’ beauty routine.
As my findings unfolded over four years, my perception of the beauty industry changed forever.
Having worked in marketing for the past 25 years, what scared me most was how many claims were pure marketing gimmicks, hardly ever with the consumer’s best interests in mind.
That’s when I decided I owed it to myself and my future customers to do things differently. And that’s how Anara Skincare was born.
The Anara Difference
Anara is a capsule wardrobe of five multi-use products, each created for the eye area, face, and neck:
✔️ Designed to nurture your skin and delight your senses across all seasons of life
✔️ Pregnancy-friendly and suitable for sensitive skin. I made the decision that if an ingredient is not safe during the most sensitive, vulnerable and magical time in a woman's life, I actually didn’t want them in any Anara product.
✔️ Powered by natural-origin actives, celebrated for centuries to support well-ageing, and professionally formulated by a team of doctors and scientists with 150 years of combined experience in natural skincare formulation
✔️ Certified by The Vegan Society and approved as cruelty-free under the Leaping Bunny programme, the gold standards in independent certification
✔️ Simple, high-performance, joyful, and uncompromising
Awards and Recognition
Two years on, Anara has been honoured with 22 prestigious and meaningful awards.
This week, we’re also thrilled to share that we’ve been announced as a finalist for two Boutique Magazine Awards: Conscious Brand of the Year and Emerging Brand of the Year - a wonderful recognition of our journey so far.
Our Commitment
As we celebrate our second birthday, my commitment remains unchanged: to create multi-use, high-performance skincare that supports women through every life stage and sensitivity, empowers confidence, and simplifies routines.
Because skincare should never feel like a compromise - it should feel simple, safe, and joyful.
We are still at the start of our journey, and I won’t pretend for one second that it’s easy. We have a tiny voice in a huge industry, but with the support of our wonderful, loyal customers and all our supportive partners, I know it’s possible to make a difference.
Thank you to everyone who has been part of our journey so far. It means more than words can say.
Love, Arati x
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