A note from Arati, our founder
Anara began during a chapter of my life when my skin ~ and my world ~ felt incredibly fragile. Grief, sensitivity, hormonal changes and stress made everything I once used feel harsh and overwhelming. I longed for skincare that was gentle, grounding, beautifully sensorial and truly effective... but I couldn't find it.
So, slowly and intentionally, I created what I wished existed.
Skincare that meets you where you are
I wanted formulas that honoured a woman's life and all the seasons and sensitivities ~ emotional stress, pregnancy, postpartum, peri-menopause and every season beyond.
Products that removed the overwhelm, felt safe for reactive skin, especially around the eyes, and without compromising on results or luxury.
Working with doctors and scientists whose botanical expertise spans over 150 year, I created a capsule wardrobe of five multi-use products made with 99-100% natural-origin ingredients, each thoughtfully designed for your eyes, face and neck.
Elegant. Gentle, Effective. Uncomplicated.
A brand built on intention and care
Before creating Anara, I spent over 20 years building brands ~ from helping launch one of the UK's fastest-growing startups (Ocado) to co-founding and selling a luxury wellness business. But Anara is where everything I have learned, personally and professionally, finally came together: the belief that skincare can be luxurious, deeply caring and thoughtfully crafted for real women's lives.
Since launching in 2023, Anara has won 22 prestigious awards and been featured in publications including Vogue, Tatler, Harper's Bazaar and Vanity Fair ~ but what means the most to me is hearing how Anara has become part of our customer's daily rituals, bringing calm, confidence and beautifully nourished skin.
