A note from Arati, our founder
A journey of passion and purpose
Launching my own skincare brand has been a lifelong dream. One I’ve carried since I was a teenager. But it wasn’t until the last decade that I gained true clarity on what I wanted it to be.
After tragically losing the love of my life, the grief that followed changed everything, including my skin. It became reactive, fragile, and especially sensitive around my already delicate eye area. I also found myself drawn to a more holistic lifestyle, seeking calm, comfort, and simplicity wherever I could.
The luxury skincare I once loved no longer worked for me. I turned to the world of natural skincare, but I couldn’t find what I was looking for: formulas that felt truly gentle yet high-performing… elegant yet uncomplicated. I was also concerned by the rise in harsh ingredients, trend-led claims, and products that didn’t feel safe to use around the eyes, or on sensitive, vulnerable skin.
I wanted it all, without compromise. Skincare that understood a woman's life and wasn't going to abandon us in our time of need:
- Luxurious, sensorial and effective
- Truly nurturing for all stages of a women's life - from pregnancy and beyond
- Safe for delicate skin and the eye area
- Natural-origin, but grounded in science and transparency
That vision became the foundation of Anara.
From vision to reality
Anara Skincare is a capsule wardrobe for your skin, designed for life’s sensitivities, and created to support you through pregnancy, postpartum, and every season beyond.
Each product is multi-use for your eyes, face and neck, made with 99–100% natural-origin ingredients, up to 92.5% organic, and certified vegan and cruelty-free. Just as important as what we include is what we leave out: no harsh or questionable ingredients. Only gentle actives that respect your skin and your wellbeing.
From the recyclable glass packaging to the sensorial textures, every element is designed to feel transportive and grounding, elevating your skincare into daily moments of calm and self-care.
It took four years to bring Anara to life. I trained in natural skincare, but knew I wanted to go further - collaborating with doctors and cosmetic scientists with 150 years combined experience to ensure every formulation was backed by rigour, research and intention. I was committed to doing it properly, even if it meant taking the long road.
Since launching in September 2023, Anara has won 22 prestigious industry awards and been featured in more than 40 publications including Harper’s Bazaar, Vogue, Tatler and Vanity Fair. But what matters most is hearing how Anara has become part of our customers’ daily rituals - bringing them confidence, calm, and beautifully nourished and glowing skin.
The calling of an entrepreneur
My career truly began in 2001, when I joined the pre-launch team at Ocado. Over 14 years, I helped build one of the UK’s fastest-growing startups - learning everything about building and scaling a customer-focused brand. By the time I left as Head of Marketing in 2015, I knew I was ready to create something of my own.
This was also the time my life had been turned upside down. I needed something to pour my love and energy into - something that could become a symbol of healing, hope, and purpose.
That path led me to co-found MILK Wellbeing, a boutique business delivering luxury beauty treatments at home and as part of corporate wellbeing programmes. It was my first step into entrepreneurship. After successfully selling the business in 2019, I knew it was finally time to create the brand I had always dreamed of.
Anara Skincare is the result - a symbol of love, integrity, and my belief that skincare can be both luxurious and deeply caring. I chose to make the range pregnancy-friendly not because I was pregnant, but because I believe that level of care and trust should be the standard for all of us.
Thank you for being here. I hope Anara brings you the same joy, confidence and comfort it has brought me.
With love, Arati x
