A note from Arati, our founder
A journey of passion and purpose
Launching my own skincare brand has been a lifelong dream of mine - one I’ve carried since I was a teenager. But it wasn’t until the last decade that I gained clarity on what I wanted my brand to be.
After tragically losing the love of my life, the grief that followed changed my skin. It became extra sensitive, reactive, and fragile - and especially around my already delicate eye area. My perspective of life also changed and I started to find comfort in living a more holistic lifestyle.
The luxury skincare brands I once used and loved no longer worked for my sensitive skin or fitted into my lifestyle desires, so I searched the world of natural skincare. But I didn’t find joy, the elegant skin feel or that luxurious pampering feeling I craved. I was also finding the rise of beauty trends, harsh and potentially harmful ingredients and unsubstantiated claims confusing and disturbing.
I wanted it all without compromise - luxurious, natural origin skincare that was both effective and gentle enough for delicate skin and for use around the eye area. I wanted it to be simple, without rules, truly transparent in its claims and to make me feel special and pampered and in control of my own well-being - and I simply couldn’t find what I was looking for.
From vision to reality
And suddenly my lifelong dream of creating my own skincare brand had a clear vision and purpose. So I took a leap of faith and found the courage to create it - a brand that truly reflects what I believe skincare should be.
I am delighted to introduce you to Anara Skincare.
A Capsule Wardrobe For Your Skin
Designed for those who appreciate simplicity without compromise, to support well-ageing through your journey of life, including pregnancy, menopause and beyond.
Skincare where each product is multi-use for eyes, face and neck, 99%-100% natural origin, up to 92.5% organic, certified vegan and cruelty-free. And our list of excluded ingredients is just as important as the beautiful ingredients we include.
I wanted every element, from the glass packaging to the sensorial formulations, to feel luxurious and transportive - turning skincare into moments of self-care and joy.
This dream took four years to bring to life. I studied a diploma in natural skincare but knew I wanted to collaborate with leading scientists and doctors to ensure every product met the highest standards. I was committed to doing things properly - without compromise - even if it meant taking the long road.
Since our launch in September 2023, we’ve been honored with 22 prestigious industry awards and featured in publications like Harper's Bazaar, Vogue, Tatler, and Vanity Fair. But what truly means the most is hearing how Anara Skincare has become part of our customers’ daily rituals, bringing them moments of calm, confidence, and the freedom to embrace their skin on their own terms.
At Anara Skincare, love is at the heart of everything we do - love for our planet, love for our customers, and love for creating luxurious products that empower and inspire. This is more than skincare; it’s my lifelong passion brought to life to share with you.
The calling of an entrepreneur
My career truly began in 2001 when I had the incredible opportunity to join the pre-launch team at Ocado. Over 14 years, I helped build one of the UK’s fastest-growing startups, learning everything about running and scaling a customer-centric brand. By the time I left in 2015 as Head of Marketing, I knew my next step had to be my own business.
This was around the same time that my life had been turned upside down. I had to find a way to live again with confidence, courage and hope and I needed something that I could put my energy and love into.
My path led me to co-found MILK Wellbeing, a boutique business delivering luxury beauty treatments to affluent clients at home and as part of corporate wellness programmes.
Growing and running the company with my business partner was a rewarding experience and my first step into the world of entrepreneurship. After we successfully sold the business in 2019 and with my combined expertise in business, retail, and beauty, and a lifelong dream waiting to be realised, it was finally time to find the courage to create Anara Skincare.
It emerged as a symbol of positivity and hope and as a celebration of the 20 years of love I had shared with my husband.
I am so proud to share Anara Skincare with you. I hope it brings you the same confidence, joy, and moments of self-care it has brought me.
With love, Arati x