A note from our founder
It's wonderful to have you here
It gives me the greatest pleasure to welcome you to Anara Skincare, my labour of love born from a lifelong passion for skincare and 4 years of research and planning.
My vision was to unite the magical healing powers of nature with a luxuriously indulgent experience. Skincare has always been my moment of calm and confidence, and I wanted to share that feeling with you.
My mission is to simplify the complex world of skincare with multi-use products that nurture your skin, delight your senses, and support well-ageing at every stage of life.
Anara Skincare is about freedom, confidence, self-care, and sustainable luxury - without compromise. Created with love and with you at the heart of everything we do, I hope you feel that in every interaction with us.
Love, Arati x
The calling of an entrepreneur
My career truly started in 2001 when I was given the opportunity to join the pre-launch team at Ocado. My 14 years there taught me all I needed to know about running and growing a customer centric brand and when I left in 2015 as Head of Marketing I knew my next step could only be my own business.
My path lead me a wonderful small business and together with my Co-Founder we ran and grew MILK Wellbeing, a company that delivered beauty treatments to affluent customers in their homes and within well-established businesses as part of their employee benefit programmes.
We sold the business in 2019 and with my combined business, retail and beauty experience, I knew it was the right time to embark on my lifelong dream and to make Anara Skincare a reality.
My heart lead the way
I knew from a very young age that if I ever launched my own business it would be my own skincare range.
The calling became stronger after a tragic life-changing event in 2013. My skincare routine became my reliable and magical moments of calm to nurture my skin and my soul and in 2019 I decided it was finally the right time to bring my dream to fruition.
Four years of education, exploration and research followed and I worked with the most talented specialists In the UK, who helped bring my vision to life without compromise.
I finally launched Anara Skincare on 21st September 2023 and the love the recognition with which the range has been welcomed by customers and the beauty industry is truly humbling. It reinforces the decision I made to take things slowly and to truly follow my heart, because there are some things in life that should never be rushed.