A note from Arati, our founder
Anara began during a chapter of my life when my skin ~ and my world ~ felt incredibly fragile.
Sensitivity, hormonal changes and stress made everything I once used feel harsh and overwhelming. I longed for skincare that was gentle, grounding, beautifully sensorial and truly effective... but I couldn't find it.
So, slowly and intentionally, I created what I wished existed.
My experiences didn't just shape Anara ~ they clarified it.
They showed me that skincare doesn't need urgency, noise or fixing. It needs understanding. It needs to adapt as we do ~ working with our skin, and supporting it through change.
But the story of how Anara truly came to life began long before this.
My story
Skincare has always been an important part of my life. Not in a superficial sense, but in the unspoken way that many women understand. A few moments each day that bring comfort, calm and confidence when life feels uncertain.
For many years I dreamed about creating my own skincare brand, but I never truly believed I would do it. My husband, however, always believed I was meant to be an entrepreneur. For twenty years he encouraged me to take the leap when the time felt right.
After he passed away my life changed in ways I hadn't expected. But his belief in me never left. Slowly it gave me the courage to finally build the brand I had always dreamed of. And my life's journey gave it a deeper purpose.
Without having him in my life, Anara wouldn't be here, and neither would the career path I chose before it. Each required a leap of faith, and I believe they were stepping stones that eventually made Anara a reality.
In truth, once you experience the most frightening thing life can throw at you, the other fears begin to look very different.
Skincare that meets you where you are
I wanted formulas that honoured a woman's life and all the seasons and sensitivities we move through ~ hormonal changes, life stages, stress, health and time. I have always believed that skincare should meet you where you are and stay with you.
When I thought of safe and gentle the benchmark had to be pregnancy-friendly ~ a powerful symbol of the circle of life. It felt important to me that Anara reflected that same level of care ~ through every stage of life.
Therefore each formula was designed to be gentle enough for this most precious stage, while still delivering the results and sensory luxury we expect from beautifully intelligent skincare.
Nature has always been my happy place of calm, so natural-origin ingredients were always going to sit at the heart of the brand ~ chosen not only for their performance, but for the sense of balance and reassurance they bring to the skin.
Products that removed the overwhelm, felt safe for reactive skin, especially around the eyes, and without compromising on results or luxury.
Working with doctors and scientists whose botanical expertise spans over 150 years, I created a capsule wardrobe of five multi-use products made with 99-100% natural-origin ingredients, each thoughtfully designed for your eyes, face and neck.
Elegant. Gentle. Effective. Uncomplicated.
A brand built with intention and care
Before creating Anara, I spent over 20 years building brands ~ from helping launch one of the UK's fastest-growing startups (Ocado) to co-founding and selling a luxury wellness business. But Anara is where everything I have learned, personally and professionally, finally came together: the belief that skincare can be luxurious, deeply caring and thoughtfully crafted for real women's lives.
Since launching in 2023, Anara has won 22 prestigious awards and been featured in 40+ publications including Vogue, Tatler, Harper's Bazaar and Country Life ~ but what means the most to me is hearing how Anara has become part of our customer's daily rituals, bringing calm, confidence and beautifully nourished skin.
