Trust at every step
A gentle, honest approach to skincare you can trust
At Anara, every detail matters. From the ingredients we choose to the way each product is created, our approach is rooted in care, transparency and intention. Our formulas are thoughtfully crafted to support sensitive skin, well-ageing and the changing seasons of a woman's life ~ without every compromising in safety or sensory experience.
Created in collaboration with doctors and scientists
Anara's formulations were developed over four years alongside doctors and scientists whose botanical expertise spans 150+ years. Together we created a capsule range that is grounded in rigorous testing, deep ingredient knowledge and a shared belief in gentleness without compromise.
Natural-origin ingredients chosen with intention
Every ingredient in an Anara product serves a purpose ~ to hydrate, brighten, nourish or restore. We never add fillers, harsh preservatives, undisclosed perfume or unnecessary additives. Instead, we use high-performance botanicals such as Saffron, Bakuchiol, Camu Camu, Liquorice Root and Rose Otto ~ all thoughtfully selected for their proven benefits and gentleness on sensitive skin.
Safety standards that go beyond UK/EU regulations
Each product undergoes:
~ Independent cosmetic safety assessments
~ Stability and compatibility testing
~ Preservation efficacy testing
~ Pregnancy-friendly ingredient vetting
~ Reviews for cumulative exposure and long-term wellbeing (not required by law, but important to us)
This deeper level of due diligence ensures the entire range is suitable for sensitive skin and supportive through pregnancy, postpartum, perimenopause and beyond.
Certified vegan, cruelty-free and ethically made
Anara is certified by The Vegan Society and approved as cruelty-free under the Leaping Bunny Programme ~ the gold standards for vegan and crusty-free certification. Our ingredients are responsibly sourced, our products are made in the UK, and our values guide every decision from formulation to packaging.
Multi-use for eyes, face and neck
Every product in the Anara capsule range is designed to be multi-use to simplify your ritual. Created as a capsule wardrobe for your skin ~ to travel with you through all of life's seasons with gentle, effective simplicity.
Yes. Every Anara formula is created using our pregnancy-friendly benchmark, which simply means we avoid ingredients that are not recommended during pregnancy ~ and in doing so, we create products that are gentle and supportive for all skin types, at every life stage.
Yes. Every Anara formula is created using our pregnancy-friendly benchmark, which simply means we avoid ingredients that are not recommended during pregnancy ~ and in doing so, we create products that are gentle and supportive for all skin types, at every life stage.
Anara blends natural-origin, high-performance botanicals with rigorous UK/EU safety standards, 150+ years of expert formulation experience, and a commitment to sensitive-skin and life-stage support. Our entire range is multi-use, designed for the eyes, face and neck, and crafted with exceptional care and transparency.
Anara blends natural-origin, high-performance botanicals with rigorous UK/EU safety standards, 150+ years of expert formulation experience, and a commitment to sensitive-skin and life-stage support. Our entire range is multi-use, designed for the eyes, face and neck, and crafted with exceptional care and transparency.
Each formula undergoes independent cosmetic safety assessments, stability and compatibility testing, and uses only pregnancy-friendly essential oils and natural-origin ingredients known to be gentle and effective. We also avoid common irritants such as alcohol, retinol, undisclosed perfume, harsh preservatives and unnecessary additives.
Each formula undergoes independent cosmetic safety assessments, stability and compatibility testing, and uses only pregnancy-friendly essential oils and natural-origin ingredients known to be gentle and effective. We also avoid common irritants such as alcohol, retinol, undisclosed perfume, harsh preservatives and unnecessary additives.
