I always say my DMs are open for questions about skincare or ingredients… but over the past few weeks, something interesting has happened.
With all the recent news about toxic nail products and discussions around whether age restrictions should be placed on teen beauty products, I’ve had an influx of people reaching out.
Some weren’t even Anara customers, but I love that they felt comfortable enough to contact me. Their concerns are completely justified.
The Problem With What’s “Normal” in Beauty
The beauty space is full of products packed with harsh preservatives and questionable ingredients. Things that may keep a cream “good” for years… but what about the impact on our skin and our health?
It’s time to think not just about the immediate effects of these ingredients, but the cumulative impact - in our skincare routines, in our homes, from the big brands we trust simply because we assume they have our best interests at heart.
What If Gentle Skincare Was the Standard?
Here’s a thought: what if gentle, natural-origin, high-performing skincare wasn’t a niche choice… but the standard?
We deserve it. Our skin deserves it.
And maybe, just maybe, these recent conversations in the news are a reminder that it’s time to normalise truly safe skincare. Skincare that supports us through all seasons and sensitivities, including pregnancy and beyond.
What We Say “No” To at Anara Skincare
At Anara, we take pride in saying a firm no to:
Parabens, alcohol (ethanol), phenoxyethanol, petrochemicals, detergents (SLS/SLES), artificial fragrances, colourants, phthalates, silicones, microplastics, hormone-disrupting ingredients, and any harsh chemicals or preservatives that might be considered “safe” in small quantities but can accumulate over time and cause harm.
Our entire range is pregnancy-friendly, certified vegan and cruelty-free, and crafted with natural-origin, high-performance actives where each ingredient is included with a purpose to benefit your skin and your overall wellbeing.
A Thought to Leave You With
Should brands be able to make claims like natural, organic, vegan, cruelty free, or toxin-free without full transparency stricter rules and regulations being put in place?
Should skincare that’s gentle, scientifically backed, and free from harsh or harmful ingredients still be seen as niche ... or should it finally become the standard?
I would love to hear your thoughts.
And as always, my DMs and inbox (hello@anaraskincare.com) are open for these conversations, anytime.
Arati x
