How my journey led to creating Anara Skincare for women who want simplicity without compromise
This week, I connected the dots on something that’s quietly shaped my entire career.
Over the past 25 years — from the early days of e-commerce to building a luxury skincare brand — I’ve been supporting the same woman.
✨ She’s busy, brilliant, and appreciating quality and simplicity without compromise.
✨ She’s caring for everyone else before herself.
✨ She wants skincare solutions that work and make her feel radiant, confident, and in control — no fluff, just results.
A career rooted in women’s needs
In 2001, I joined Ocado as part of the pre-launch team. We were building one of the UK’s most innovative online grocery experiences — designed to make life simpler, more convenient, and more seamless for people with full lives. I left 14 years later as Head of Customer Marketing, proud to have helped shape a brand that put the customer first, always.
In 2015, I co-founded a wellbeing business that brought beauty and wellbeing services directly into the homes and offices of time-starved women. That same service evolved to become part of employee wellbeing programmes for some of the UK’s largest organisations. Again, the goal was the same: convenience, quality, and care for women who were doing it all.
And now, I’ve created Anara Skincare — my lifelong dream, and the most personal project yet.
A skincare brand for real, beautiful lives
Anara was born from that same mission: to support busy women with luxurious, effective skincare that simplifies their routine — while delivering results they can trust.
Every product in the award-winning Anara range is:
• Consciously formulated using natural origin ingredients
• Designed for all skin types including sensitive skin
• Certified Vegan, cruelty-free, and responsibly packaged
• Multi-use — designed for your delicate eyes, face, and neck
• Backed by 22 beauty awards in just 20 months
I'm proud to create skincare that works across all seasons and sensitivities — including pregnancy, menopause, and beyond. Because your skin doesn’t follow trends. It follows life.
Why I’m sharing this with you
Because this story is at the heart of everything we do at Anara — creating skincare that supports you through all the seasons and sensitivities of life. Whether you’re discovering us for the first time or already part of our community, I hope it helps you feel seen, understood, and confident in your skin journey.
If you want skincare that fits effortlessly into your busy, beautiful life — a capsule wardrobe for your skin — you’re in the right place.
Let’s Connect
I know I’m not the only one building for her.
If you’re working on anything that empowers, supports, or celebrates women — from retail partnerships and thoughtful brand collaborations to events, speaking, or mentorship — I’d love to connect.
At Anara, we’re growing slowly and selectively. We’re not trying to be everywhere — just in the right places, with the right people.
If that sounds like you, please do drop me an email at hello@anaraskincare.com
With love,
Arati x