At a recent event, a woman approached my stand and asked,
“Is this organic?”
I replied,
“Yes - the range is made of up to 92.5% organic ingredients.”
She wrinkled her nose, said,
“I don’t like organic,”
and walked off. No other words, no further questions or interaction.
It was abrupt. Honestly, it felt a little rude.
But it stuck with me, because that moment captured something I’ve been feeling for a while: how quickly skincare is reduced to a handful of buzzwords. Clean. Green. Natural. Ethical. Vegan. Cruelty-free.
And yes - Anara is proudly all of those things, transparently so. But I believe those should be the baseline, not the badge. They don’t tell the whole story.
Skincare is about more than ticking boxes. It’s about how it fits into your life. How it makes you feel. And, above all, whether it actually works.
That’s why I spent four years developing Anara Skincare.
Every formula was deeply considered, tested, and refined - until each one felt quietly extraordinary. Designed to support sensitive skin, work through hormonal changes, and simplify skincare without compromising on results.
Because you deserve skincare that supports you - simply, beautifully, and honestly. No complicated rules. No compromises.
The 5-star reviews and 22 prestigious industry awards we have been honoured with are more than just nice-to-haves - they fill me with gratitude because they are a reminder that thoughtful skincare does stand out, beyond the buzzwords.
So maybe you could take a minute to think about this too. Do you find these terms helpful, meaningful or overwhelming? What do they really mean to you?
Love, Arati x
