Diary — About Us

What is Bakuchiol, what can it do for your skin and is it suitable for sensitive skin and during pregnancy? Discover why this gentle, plant-derived active has become such an interesting ingredient in modern skincare.

Discover what a capsule skincare routine is and how intelligently formulated multi-use skincare supports long-term skin health while delivering high performance results through an effortless routine.

I’ve been thinking a lot recently about the conversations happening within skincare. Particularly around waterless formulations being the better choice and the growing idea that water itself is somehow the problem, both for the skin and for the environment.  But things are rarely that black and white.

Terms like “low-tox”, “clean” and “green” beauty have become part of everyday skincare language. They appear on packaging, websites and social media, often used as reassurance for people who want to make more considered choices. That desire makes complete sense. But what does it actually mean?