Diary — Buy Women Built

Arati founder of Anara and the Anara Skincare range on a grey tray in a bathroom

25 Years. 3 Businesses. One Mission.

How my journey led to creating Anara Skincare for women who want simplicity without compromise

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The Anara Range with founder Arati in a living room

Beyond the Buzzwords: Why I Created Anara Skincare

Skincare is about more than ticking boxes. It’s about how it fits into your life. How it makes you feel. And, above all, whether it actually works.

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The Anara Range on a white satin surface

A capsule wardrobe for your skin

Anara has always stood for the less-is-more approach - gentle, elegant, multi-use essentials that perform. Because we believe in simplicity, without compromise.

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Kind words